You All Everybody

Could there have been a worse miscalculation by a company during the Super Bowl than for Pepsi to create the tagline “Brown and bubbly” for Diet Pepsi?



Seriously, what positive connotations come when utilizing the word “brown” to describe a beverage? That wouldn’t even be a good description for a beer. Pepsi must not have conducted much market research for this one, and if they did, I want to know who thought “brown and bubbly” was a good idea.

Pepsi couldn’t have picked a better year for a dud, however. There wasn’t really one commercial played during the game that sticks out in my mind now. Millions of dollars down the drain.

In what could have been the most amazing piece of cross-promotion for a network television station, ABC should have had the fictional band Driveshaft doing the Super Bowl halftime show. Driveshaft, Dominic Monaghan’s character Charlie’s band from the show Lost, could have led the world in a few rousing choruses of “You All Everybody.” Nothing against The Rolling Stones, but ABC should have seized this opportunity to promote its biggest show on the biggest stage in the world.

No winner yet in the "First to write a comment on one of my new posts" contest. I anticipated that it might take an entire month. We'll see if you people even outdo my expectations.